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NEW QUESTION # 30
U+ Bank, a retail bank, is currently presenting a cashback offer on its website.
Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer:
While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45.
As a business user, what are the two tasks that you define to update the cashback offer? (Choose Two)
- A. Add a new treatment.
- B. Edit the action details.
- C. Edit the engagement policy.
- D. Remove existing treatment.
- E. Edit an existing treatment.
Answer: B,C
Explanation:
To update the cashback offer, you need to edit the engagement policy and the action details. Editing the engagement policy allows you to add a new channel (SMS) and update the suitability condition (lowering the debt-to-income ratio). Editing the action details allows you to specify the treatment for each channel (web and SMS). Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 31
An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel. If the following volume constraint is applied, how many actions are delivered by the outbound run?
- A. 75 emails 25 SMSes
- B. 0
- C. 75 SMSes and 25 emails
- D. 1
Answer: A
Explanation:
The outbound run delivers 75 emails and 25 SMSes for the Standard card offer because the volume constraint is set to limit the number of actions per channel per day. The email channel has a limit of 75 actions per day, so all 75 email offers are delivered. The SMS channel has a limit of 25 actions per day, so only 25 SMS offers are delivered. The remaining 50 SMS offers are not delivered because they exceed the volume constraint.
NEW QUESTION # 32
U+ Bank, a retail bank, uses the business operations environment to perform its business changes. The bank completes these changes by using revision management features of Pega Customer Decision Hub™ and 1:1 Operations Manager.
Customers see credit card offers based on various engagement policies on the U+ Bank website. The bank wants to update the underlying decision strategy of an engagement policy condition.
According to best practices, which statement correctly describes the implementation of the change to fulfill this business requirement?
- A. A next-best-action specialist modifies the decision strategy in Customer Decision Hub.
- B. A next-best-action designer modifies the decision strategy in Customer Decision Hub.
- C. A next-best-action specialist modifies the decision strategy in 1:1 Operations Manager.
- D. A next-best-action designer modifies the decision strategy in 1:1 Operations Manager.
Answer: B
Explanation:
According to the best practice, a next-best-action designer should modify the decision strategy in Customer Decision Hub, because the decision strategy is part of the next-best-action framework that defines how to select and prioritize propositions for each customer. The 1:1 Operations Manager portal is used to manage the engagement policies and propositions, not the decision strategies. Verified Reference: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 33
In a decision strategy, you can use aggregation components to____________.
- A. choose between actions
- B. set a text value to a strategy property
- C. make calculations based upon a list of actions
- D. filter actions based on priority and relevance
Answer: C
Explanation:
Aggregation components are used to perform calculations on a list of actions, such as sum, average, count, minimum, or maximum. For example, you can use an aggregation component to calculate the total value of all the actions in a group. Verified Reference: Pega Academy - Decisioning Consultant - Aggregating actions
NEW QUESTION # 34
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
- A. Outbound channel limits
- B. Suppression rules
- C. Volume constraints
- D. Applicability rules
Answer: C
Explanation:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement a policy that restricts the number of emails sent per day. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per day. Suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases. Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not based on the number of times the action is presented. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 35
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
- A. Business weighting
- B. Propensity
- C. Business value
- D. Context weighting
Answer: B
Explanation:
The arbitration factor is a parameter that allows you to adjust the weight of each factor in the prioritization expression, based on your business strategy and preferences. The arbitration factor is multiplied by the factor value to calculate the final priority score of each offer for each customer. If you want to boost customers' needs in the prioritization formula, you can increase the arbitration factor for the propensity, which is the factor that reflects the predicted customer behavior. The higher the arbitration factor for the propensity, the more influence it has on the priority score, making the offers that match customers' needs more likely to be selected and presented to the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 36
MyCo, a telecom company, developed a new data plan group to suit the needs of its customers. The following table lists the three data plan actions and the criteria that customers must satisfy to qualify for the offer:
Answer:
Explanation:
NEW QUESTION # 37
MyCo, a telecom company, wants to introduce a new group of offers called Tablets for all customers. As a decisioning architect, which two valid actions do you create? (Choose Two)
- A. Tablet operating system
- B. 5% discount on the price
- C. Tablet serial number
- D. Netflix subscription for 12 months
Answer: B,D
Explanation:
To introduce a new group of offers called Tablets for all customers, you need to create valid actions that represent propositions that you want to present to your customers. In this case, two valid actions are Netflix subscription for 12 months and 5% discount on the price. These are examples of benefits or incentives that can attract customers to buy tablets from MyCo. Tablet serial number and tablet operating system are not valid actions because they are not propositions that can be offered to customers; they are attributes or features of the tablets themselves. Verified Reference: Pega Academy - Decisioning Consultant - Creating actions and treatments
NEW QUESTION # 38
To access a property from an unconnected component, you use the
- A. component-dot-property construct
- B. dot-property value directly
- C. customer-dot-property construct
- D. property value
Answer: A
Explanation:
To access a property from an unconnected component, you use the component-dot-property construct. For example, if you want to access the property .Rank from an unconnected component named ActionRanking, you use ActionRanking.Rank. Verified Reference: Pega Academy - Decisioning Consultant - Accessing properties from unconnected components
NEW QUESTION # 39
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Prices of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
The details of the shoes are provided in the following table:
To output the most profitable shoe, which component do you add in the blank space that is highlighted in red?
- A. Decision table
- B. Prioritize
- C. Filter
- D. Group By
Answer: B
Explanation:
To output the most profitable shoe, you need to add a Prioritize component in the blank space. A Prioritize component allows you to rank actions based on one or more properties. In this case, you can rank the shoes based on the Profit property and select the highest ranked shoe as the output. Verified Reference: Pega Academy - Decisioning Consultant - Prioritizing actions
NEW QUESTION # 40
MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?
- A. Ensure that the propensity is enabled in Arbitration tab.
- B. Create a prioritization decision strategy at the Group-level.
- C. Create an adaptive model rule at the Issue-level.
- D. Enable a business value in the prioritization formula.
Answer: A
Explanation:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile. By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one with the highest propensity as the next best action. Verified Reference: Pega Academy - Decisioning Consultant - Arbitrating actions
NEW QUESTION # 41
1yCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Run the starting population segment daily.
- B. Select a different audience sample with a similar profile.
- C. Select the Refresh the audience checkbox.
- D. Trigger an external Extract-Transform-Load (ETL) process.
Answer: C
Explanation:
To implement this requirement, you need to select the Refresh the audience checkbox in the outbound run configuration. This option allows you to refresh the audience data before each run by executing a data flow that reads from your customer data source and updates your customer data set. This way, you can ensure that the outbound run always uses the latest customer information available in your system. Verified Reference: Pega Academy - Decisioning Consultant - Configuring outbound runs
NEW QUESTION # 42
As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?
- A. Adds the customer to the potential churn list
- B. Stops presenting offers to the customer
- C. Reevaluates the Next-Best-Action
- D. Sends a detailed email about the offer
Answer: C
Explanation:
Pega Customer Decision Hub is a dynamic and adaptive system that constantly reevaluates the Next-Best-Action for each customer based on their interactions and feedback. If a customer rejects an offer, the system will update the customer profile and the offer performance, and then reapply the Next-Best-Action strategy to select and prioritize another offer that is more relevant and valuable for the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 43
Bank uses Pega Customer Decision Hub™ to approve credit card limit changes requested by customers automatically.
A scorecard model determines the customer credit score.
The automatic approval of credit card limits are processed based on the following criteria set by the bank.
The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?
- A. Change the cutoff value in the Results tab of the scorecard model.
- B. Change in the strategy the condition from .pxSegment <=175 to .pxSegment <=200.
- C. Change the cutoff value in the Results tab of the scorecard decision component.
- D. Map the score value in the decision strategy to <=200.
Answer: A
Explanation:
The scorecard model determines the customer credit score based on various factors, such as income, expenses, assets, liabilities, etc. The scorecard model has a Results tab where you can define the cutoff values for different segments based on the credit score. To change the threshold value for the USD2000 credit limit from <175 to <200, you need to change the cutoff value in the Results tab of the scorecard model. Changing the cutoff value in the scorecard decision component, changing the condition in the strategy, or mapping the score value in the decision strategy will not affect the credit score calculation or segmentation.
NEW QUESTION # 44
You are the decisioning architect on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
- A. Offer eligibility
- B. Customer contact policy
- C. Predicted customer behavior
- D. Offer relevancy
Answer: C
Explanation:
The prioritization expression is a formula that calculates the priority score of each offer for each customer, based on various factors that reflect the customer needs and the business objectives. One of the most important factors is the predicted customer behavior, which is measured by the propensity. The propensity is a value that indicates how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. The higher the propensity, the higher the priority score, making the offer more relevant and valuable for the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 45
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
Answer:
Explanation:
NEW QUESTION # 46
Which of the following reasons explains why a customer might receive an action that they already accepted?
- A. The volume constraint is not set to exclude previously accepted offers.
- B. The action suitability conditions are not defined.
- C. The suppression rules are not defined to exclude previously accepted actions.
- D. The actions are filtered based on eligibility.
Answer: A
Explanation:
A customer might receive an action that they already accepted if the volume constraint for that action is not configured to exclude previously accepted offers. This option can be enabled by selecting the Exclude previously accepted actions checkbox in the volume constraint configuration. The action suitability conditions are used to determine whether an action is suitable for a customer based on their propensity, priority, or other criteria, not based on their previous responses. The suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases, not based on their previous responses. The actions are filtered based on eligibility before applying the volume constraints, so this option does not explain why a customer might receive an action that they already accepted. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 47
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Pegasystems PEGACPDC88V1 (Certified Pega Decisioning Consultant 8.8 V1) Exam is a certification exam that validates a candidate's expertise in using Pega Decisioning to drive customer engagement and increase business agility. PEGACPDC88V1 exam is intended for professionals who have experience working with Pega Decisioning and want to demonstrate their skills and knowledge. Certified Pega Decisioning Consultant 8.8 V1 certification covers a range of topics related to Pega Decisioning, including decisioning fundamentals, strategy design, predictive analytics, and adaptive models.
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