Salesforce MCE-Con-201 Actual Tests : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A business requires consultants to identify campaign failures before marketers arrive each morning. Nightly automations execute hundreds of activities across multiple Business Units.
Which recommendation provides the most proactive operational design?

A) Review Automation Studio manually every morning.
B) Create duplicate automations as backups.
C) Implement automated monitoring and failure notifications with detailed logging.
D) Schedule automations only during business hours.

2. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? (Choose 2 answers)

A) Info Capture
B) Text Response
C) Data Capture
D) Outbound

3. Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?

A) Set up and pull data from Tracking Extracts in Automation Studio.
B) Filter data using a Filter Activity on SendLog Data Extension.
C) Set up and pull data from a SendLog Archive Data Extension.
D) Set up and pull data from _Sent and _Subscriber Data Views.

4. A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A) Does their License include the Large Data Extensions feature?
B) Why do they require 10 years' historical data in Marketing Cloud?
C) How many API calls are expected to be made at the peak hourly rate?
D) What time of day are the API calls made?

5. The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

A) Dynamic Content Blocks
B) Reference Content Blocks
C) Separate template-based emails
D) AMPscript

Solutions: