Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) One-to-one
B) Many-to-many
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) Many-to-one (one Campaign Key has many Media Buy Keys)

2. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
B) The above Patterns setup will not work for this use case.
C) Only if 5 different Patterns are created, from 5 different fields - the solution will work.
D) The solution will work - the client will be able to view Exam Topic with Email Sends.

3. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:


The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?

A) Mapping Formulas
B) vLookuP
C) Patterns
D) Calculated Dimension

4. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) No mappable measurements - all measurements are calculated
C) Pacing - daily rows are being created for every lead and opportunity keys
D) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.

5. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
B) The client will be able to do this and it will require building three patterns.
C) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
D) it is not possible to do this, as the naming conventions are different

Solutions: