Adobe Target Business Practitioner Professional Sample Questions:

1. An Adobe Target Business Practitioner has a standard A/B test that causes an inherent cost because it is spending traffic to measure performance of each experience individually to determine the winning experience.
Which solution is suggested to reduce the cost?

A) Auto-Allocation
B) Personalization Algorithm
C) Auto-Target
D) Multivariate Testing

2. Which success metric in Adobe Target measures a visitor's aggregated score based on the value assigned to pages visited on the site?

A) Conversion
B) Revenue
C) Time on Site
D) Custom Scoring

3. A company wants to increase user signups for a loyalty program. Which secondary metric would best complement "Signup Conversion Rate" as the primary metric?

A) Add-to-Cart Rate
B) Bounce Rate
C) Average Order Value
D) Time Spent on Page

4. A practitioner creates an A/B Test with two variations but realizes during QA that one variation fails to load for a specific audience segment.
What should the practitioner do?

A) Launch the test and monitor the segment's performance
B) Modify the experience for the segment and rerun QA
C) Cancel the test entirely
D) Remove the segment and run the test

5. An e-commerce company wants to target users who abandoned their carts in the last 7 days for a discount campaign.
What audience criteria should be defined?

A) Visitors who completed checkout in the last 30 days
B) All visitors in the last 7 days
C) Visitors who added items to the cart but didn't complete checkout
D) Visitors who browsed products but didn't add to the cart

Solutions: