Salesforce MC-201 Actual Tests : Salesforce Certified Marketing Cloud Account Engagement Specialist

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

A) Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
B) Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
C) Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
D) Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

2. What editions of Salesforce can sync with Marketing Cloud Account Engagement?

A) Standard Edition and higher
B) Professional Edition and higher
C) Enterprise Edition and lower

3. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

4. What is the expected behavior if an automation rule is NOT set to repeat?

A) The action can only run once per day on the prospect.
B) The prospect matches the criteria once, but the action runs multiple times.
C) The prospect matches the criteria once and the action runs once.
D) The prospect can match the criteria multiple times and the action runs each time.

5. What is a good bounce rate?

A) More than 20%
B) Less than 5%
C) Less than 10%
D) More than 10%

Solutions: