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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Running and Optimizing Campaigns | 22% | - Optimize performance, pacing, and budget allocation - Verify campaign delivery and status - Manage integrations with measurement and verification tools - Troubleshoot delivery, performance, and configuration issues |
| Topic 2: Providing Strategic Recommendations | 10% | - Summarize performance insights for stakeholders - Propose improvements to targeting, inventory, or creative - Adjust campaign strategy based on results and market trends |
| Topic 3: Understanding and Setting Up Campaigns | 42% | - Attach and manage ads within placements - Create and configure campaign packages - Apply targeting settings to placements - Determine campaign strategy and structure - Configure private inventory and on-demand inventory sources - Duplicate, copy, and edit campaigns and components |
| Topic 4: Reporting and Analyzing Performance | 26% | - Interpret standard and real-time data views - Apply attribution models and performance metrics - Build, customize, and schedule reports - Evaluate campaign results against KPIs and goals |
1. Given a scenario where a video ad campaign's view-through rate is lower than industry standards, which recommendation would best potentially enhance performance?
Response:
A) Shortening the video length
B) Adding more call-to-action buttons
C) Decreasing the video quality for faster loading
D) Increasing the frequency of ads
2. If a client's key performance indicator (KPI) is return on ad spend (ROAS), which campaign adjustment is most appropriate to improve results?
Response:
A) Focusing on high-converting audiences
B) Spreading the budget across multiple platforms
C) Increasing impressions regardless of the audience
D) Increasing brand awareness through broader targeting
3. Identify the correct steps to take when a campaign is underperforming in terms of ROI.
(Select three)
Response:
A) Increase visibility by expanding to all available ad platforms
B) Keep the strategy unchanged for more data
C) Analyze and optimize the conversion funnel
D) Modify the bidding strategy
E) Review and adjust the targeting options
4. Which factor is most important when editing a duplicated campaign for a different geographic market?
Response:
A) Changing the campaign's overall theme
B) Keeping the same targeting as the original campaign
C) Localizing ad copy and creative elements
D) Using the same budget distribution as the original
5. Which tool or feature is most effective for implementing changes to a campaign in real-time?
Response:
A) Manual adjustments
B) Batch processing tool
C) External consultant reviews
D) Automated rules
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C,D,E | Question # 4 Answer: C | Question # 5 Answer: D |
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