Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What does Marketing Cloud authenticate when a user logs in through the user interface?

A) If the user is an API User on their record
B) If the user is assigned a role in the parent business unit
C) If the user is logging in from a whitelisted IP address
D) If the user has login hours enabled on their profile

2. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A) Update data extension object level permissions
B) Create separate folders and add permissions
C) Create a shared data extension
D) Create a new business unit

3. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Use Proof instead of [PREVIEW]
B) Add [PREVIEW] to the subject line validation list
C) Wrap the subject line with AMP script
D) Require several campaign approvals

4. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A) A scheduled automation to send emails to customers who made a purchase daily.
B) A triggered message to send an email as soon as a customer completes a purchase.
C) A file drop automation to send emails to customers who have made a purchase.
D) A user -initiated message to send an email to customers who made a purchase daily.

5. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) 18-digit Contact ID
B) Email Address
C) 15-digit contact ID
D) Numeric Subscriber ID

Solutions: